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Shamin Parhizkari
What is Marketing?
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With the increase of people’s access to the Internet and its growing trend, marketing is also affected these days. Marketing has always been about communicating with audiences at the right place and time. Today, that means you need to target people where they’re spending their time; That’s it: on the Internet. Therefore, offline promotions method is no longer as effective as it used to be, and you’d better rush to digital marketing with new approach and strategy.
What is Digital Marketing?
Neil Patel, who according to Forbes magazine is one of the top 10 digital marketers in the world, answers this question as follows:
“Digital marketing is a type of marketing of products and services that is done through electronic devices.”
It is the promotion of brands by the internet and other forms of digital communication to connect with potential customers. In addition to email, social media, and web-based advertising which are more familiar to us, this even includes text and multimedia messages as a marketing channel.
Digital marketing (online) VS traditional marketing (offline)
Traditional method deals with advertising including commercials. billboards, television ads, radio ads, print ads, newspaper ads, etc.
In this method, advertising is very costly and because it is not possible to target a specific community, sometimes these expenses are wasted.
It is very difficult to measure the results. Also, this method is not suitable for branding as the target community is not clear.
On the other hand, this is a modern method of promoting your products and services.
In this type of promoting, costs are very affordable. due to the possibility of specific customer targeting, branding is very efficient and fast.
Digital marketing is also easy to measure with the help of analytics tools.
You may be wondering which strategy is best for your business. In response, we must say that your goal must be clearly defined in your marketing process.
this is the best option for reaching a specific group of people wherever they are while keeping costs low. This also allows you to quickly collect valuable data regarding your target market, so that you can create more effective campaigns.
However, If you want to reach an older audience or a local market, traditional methods may be more productive and better than digital ones. Although these methods may seem “old”; But the reason you still see these types of ads around is because they work well for some businesses.
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